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IDENTITY

There are two versions of the Whiptail Biking Co. logo. The blue version is for use on light backgrounds and the white is for dark backgrounds.

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The logo to the left, including the company name and tagline, is the primary logo.

The one to the bottom is the secondary logo. 

"I created this logo in a way that would represent our company as best as possible; I wanted it to be simple and easy to read but to have interesting design concepts that would catch your attention. I used the silhouette of a lizard and put it in a bike gear because I didn’t want to use too much detail but wanted to use both of those items in the design somehow. I think that the fonts chosen are perfect for the type of company we created. We wanted to use fonts that made the logo feel light and grungy at the same time, something that goes along with our company and our motto."

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- Haylie Greenhalgh, logo designer

STYLE GUIDE

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